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Poznaj Claude'a Hopkinsa, nazywanego „Arystotelesem reklamy”. Co takiego wiedział o tworzeniu reklam, czego nie wiedzą inni? Gdybyś stworzył reklamę, która zdobyłaby najwyższe laury, jakie przyznawane są w reklamowej branży, prawdopodobnie Claude Hopkins nie zainteresowałby się nawet Twoim imieniem. Ale jeśli – z dala od laurów, opublikowałbyś „brzydką” reklamę, której wyniki byłyby lepsze od przeciętnych,...

Andy was an industrious young entrepreneur who grew increasingly rich from book to book, working as he did in advertising, in his airplane, the Comet Coaster, and looking for gold and helping erect profitable buildings. Blake meets new friends, three young men struggling to save an old carriage business from going to the wall. Will advertising help? Andy is enthusiastically hopeful. The later trickery...

Ellis Parker Butler (1869-1937) was a contemporary of many big names in American fiction straddling the 19th and 20th centuries, but today he’s almost completely forgotten. Butler, the author of more than 30 books and more than 2,000 stories and essays. His writing spanned more than forty years and his stories, poems and articles were published in more than 225 magazines. „Perkins of Portland „ are...